What data from Shopify can be pulled into the Facebook Product Feed?
The following variant options will be automatically mapped to the respective Facebook product feed fields:
- title
- description
- color
- size
- pattern
- material
- gender (the only values allowed by Facebook are “male”, “female” or “unisex”. The app will omit the gender field if another value is set.)
Other Shopify fields
- product_type
- brand
- GTIN
- MPN
- price
- google_product_category
- compare_at_price and sale_price
- product tags Premium feature
Facebook fields
- custom labels
- custom numbers
- availability (will be either “in stock” or “out of stock”)
- condition (will always be set to “new”)
- item_group_id
- shipping_weight
- short_description
- rich_text_description
- disabled_capabilities
Google fields
- google_product_category
- custom labels from the google metafields (the google sales channel)
- age group
- condition
- gender
You can find a description of all the required and optional fields that go into a Facebook Product feed here: Facebook documentation. Furthermore, a comprehensive and accurate guide to all Meta Product Catalog fields could be found here: Meta Product Catalog Fields - Enhanced Documentation.