Facebook Product Categories Subverticals

Meta advises including a Google product category for each product of your catalog. Google product categories (GPCs) are a taxonomy established by Google to hierarchically organize products into related groups. Although Facebook developed its taxonomy, the Facebook Product Categories (FPCs), they have become mostly irrelevant.

In addition to GPCs, Meta has introduced another category type: Meta Catalog Subverticals. The term "subvertical" implies a broader "vertical" categorization that doesn't significantly exist. Essentially, subverticals are non-overlapping sets of GPCs without additional structure.

There are currently only 26 Subverticals. Each subvertical groups specific GPCs where every subvertical represents a product type with a shared attribute set. While GPCs categorize products by purpose, subverticals focus on the products' nature.

For instance, "Apparel & Accessories > Costumes & Accessories > Costume Shoes" is categorized as shoes_and_footwear, whereas "Apparel & Accessories > Costumes & Accessories > Costumes" is categorized as clothing.

To view a complete list of GPCs and their corresponding Subverticals, visit our Google Product Categories to Meta Catalog Subvertical page.

Meta Catalog Subverticals